Growing Old Gracefully (cough, choke, gag)

Yes, ladies, it's time for a rant - t's all the perfect female bodies in commercials and ads (not to mention everywhere else). The latest one to piss me off is Evista (It's for menopausal bone loss). This ad shows a bunch of women wrapped in towels. A few of them truly look menopausal (the ones when the camera lens goes fuzzy), all very slim and attractive though. But most of them are young women POSING as mature women. What they do is take a youngish woman, maybe in her thirties, and put gray streaks through her hair to make you think (if you're stupid) she's in her fifties, but with a flawless body. No sags, no bags, no age spots, no wrinkles. How many dark-haired women do you know walking around with giant swaths of gray through their hair? After all, the next commercial is for hair color in which a young woman with 28 pounds of hair that is 42 inches long swings it around in the lights of a studio. Do you know anyone with hair like that? I don't. (It should be an ad for wigs). Or how about the mascara commercial where the lashes actually GROW right before your eyes? How stupid are we if we can't tell the difference between real and fake eyelashes? (False advertising!!!)Then there are the commercials where the mother is about four years older than the teenage children. Or how about Oprah? Somehow she loses 30-40 pounds before every photo shoot for the cover of her magazine and then manages to put it back on for TV. Amazing.

I'm disturbed by the media assumption that we can't tolerate anything less than gorgeous anymore. According to the media our eyes are no longer equipped to relate to mediocre, plain or average. Advertisers seem to be on a mission to crush every normal females's self-esteem - but WHY? They could be sending the old subliminal message that if you use their product you will somehow be more perfect, more beautiful. Maybe. If you've lived for awhile you know it hasn't always been like this. Watch TV Land and see imperfect actors and actresses from the past who entertained us whether they were drop-dead gorgeous or not. Growing up I don't recall any emphasis on what kids were wearing. It's a sad turn of events.

So why are "they" doing this to us. Money, of course. Think about all the products we are inundated with through television and print media - all the products that are completely unnecessary - until they convince us that we can be younger-looking, more lovely, stronger, healthier - oh yeah, just like those Evista ladies who need bone loss medication, but have bodies of 30-40 year olds. Even magazines geared for women over 40 (More) feature beautiful age-defying women in every magazine all in their air-brushed, computer-enhanced glory - saying "This is what 50 looks like!" Uh, no, it isn't.